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Client: ANAX
Producer of chemical technology in food industry
Work: redesigning corporate brand identity
When developing the renewed and refreshed brand identity, one of the objectives was to illustrate the associative image of the Anax service - the technology for increasing grape aromas in wine.
To meet this end, our Design team came to the combination of robust and contrasting colours together with fruit textures to emphasize the idea of preserving the radiance of fruit aroma.
Showing the texture of wine and the depth of its rubin colours works in line with the corporate red used for branded materials.
Visualizing chemicals used to preserve wine was the challenge we think we managed to solve successfully. As it is shown on the example of sulfur, which owing to its vivid colour and reflective surface against the solid contrasting background delivers the right impression of the services provided by Anax.
